This series examines Dakar through the prism of consumer capitalism. It presents us with an index of objects, portraits, architectures and surfaces – each captured within the same visual language. It is the language of commerce: clean, graphic, seductive. It is the language of globalisation.
By presenting his subjects in this way, Pujalte’s intention is specific. He frames Dakar through the lens of consumerism in order to locate the city within a specific geo-economic history: global commerce.
Dakar is a natural port. It is a peninsula that juts out of West Africa. Thanks to its geological form, the West African city has been a hub of global trade since the Fifteenth Century. No sooner had European settlers arrived than trading posts were established. Bilateral flows of goods began crossing the Atlantic: wool, copper and pearls in one direction, gold and slaves in the other. In little time, Dakar became an axis in the new global economic order.
This commercial history offers the backdrop to Pujalte’s images. He presents us with an alphabet of corporate logotypes, fashion brands, luxury cars and designer watches. But while the presence of Western symbols hardly ruffles the expectations of our Occidental consumer gaze, there is something faintly destabilising about them. The logos are familiar, but somehow estranged. The compositions are seductive, but ever-so-slightly distorted. The European viewer is presented with the world that Pujalte finds in Dakar: a world that is almost recognisable – almost containable – but not quite. His lens struggles to frame this reality. In doing so, it reproduces the fiction of marketing communications. It reminds us of the lengths that marketing executives must go in order to maintain their brand values intact, as they reach across unfamiliar globalised territories.
As such, we might read these photographs as a performance of Pujalte’s own positionality. As a performance of his own Occidental gaze as it attempts to capture the complexities of a sub-Saharan city. Inflected by the visual language of consumerism, these photographs naturally appeal to the Western viewer. However they are steeped in a post-colonial paradox: the more we examine them, the harder they become to consume.
General Photography in Institut d’Estudis Fotogràfics de Catalunya
Law degree by the Univesity of Barcelona
Le Marse shortlisted at the PH Museum grant 2019
Rond Point Colobane Honour Mention at LANDSKRONA FOTO DUMMY AWARD 2018.
Rond Point Colobane shortlisted at Paper Journal first photobook prize.
Rond Point Colobane shortlisted at Voies Off Award 2018
Good luck with the future shortlisted in Anamorphosis prize
Rond Point Colobane shortlisted in Arles Cosmos PDF Award
Good luck with the future finalist at the Voies Off Award
Good luck with the future shortlisted in NexoFoto’17
Good luck with the future finalist at Encontros da Imagem’16
Good luck with the future shortlisted in Arles Cosmos PDF Award
Grant Fotopres la Caixa 2015
Cultural Containers finalist in the Docfield Dummy Award
Selected in Descubrimientos PhotoEspaña’13
Cultural Containers finalist of the 19th edition of the Fotopres grant
Nasti Flowers and a Crash, Selfpublished
Good luck with the future, Dani Pujalte + Rita Puig-Serra, selfpublished, ISBN 978-84-617-9587-1
Laboratori, published by Ca l’Isidret, ISBN 978-84-941484-3-9
Studio vortex Journal 5/6, published by Atelier de Visu
Good luck with the future at Kronos Art Barcelona, Arts Santa Mónica.
Le Marse at Encontros da Imagem’18 – Edificio do Castelo
Good Luck with the future in the Photobook Exhibition at Athens Photo Festival
Show at Minimum in Palermo, part of the festival Mo[t]us Operandi for Manifesta 12. Curated by Simone Sapienza and in collaboration with Valentina Sestieri / BACO About Photographs.
Mōmentum installation curated by Simone Sapienza at MINIMUM Studio in Palermo. Selected by Salvatore Vitale.
Good luck with the future in San José Foto «Vínculos». Curator Nicolás Janowski. San José, Uruguay.
BECOMING: Cure as Care. Curator: Cemre Yeşil, Daire Sanat Galerie, Istanbul.
Good luck with the future in La Nuu Photofestival – Rubi, Spain
Good luck with the future in New Documentary Image at Caixa Forum Madrid
Good luck with the future in New Documentary Image at Caixa Forum Barcelona
Good luck with the future at IAM: Building Utopias curated by PERDIZ Magazine
Martirium at MEAM curated by Ramon Casanova+Jorge Egea
13000 Bouches-du-Rhône in InternatioNow an exhibition at Fort Delta, Melbourne
13000 Bouches-du-Rhône at Marseille vu par 100 photographes du monde, curated by Antoine d’Agata
13 000 Bouches-du-Rhône at Casa Xanxo, Visa pour l’Image
Cultural Containers at Layout Fotografa Spagnola Emergente
Kawah Ijen in el Pais Semanal
Your collection day is: Monday by Jeremy Hutchison on King Kong Magazine Issue 7
Good luck with the future in Photobook Volume 3 · Fisheye
Good luck with the future in Balam Issue 5
Catalogue PHES · Fotografía Española solidaria
Book review by Janelle Lynch in Photo-Eye Blog.
Good luck with the future in Wallpaper*
Good luck with the future in Revista Old
Good luck with the future in Yet Magazine
The man who sails with the stars in El Dorado Experience
Glampers in Purple Magazine
Kawah Ijen published in Too Much Magazine Issue 6
Coneja vs Dulce published in Lost Magazine Issue 2
Cultural Containers featured in Yet Magazine
Cultural Containers published in Ojo de Pez nº 34
Catalogue of the exhibition Marseille vue par 100 photographes du monde
Website design: Affaire
© 2017, of all contents: Dani Pujalte